Did you know that some of the best business experts are free?
You have valuable business information to trade with others. Why not arrange a trip to two or three businesses out of your competing area. Find those that are similar to yours (size, customer base, community) and arrange to exchange financial information, business plans, advertising campaigns, and employee policies. Perhaps a reciprocal trip from your new acquaintance will be in order. Or you can exchange photos or a video of your business premises.
Let the other businessperson know what information you will want to exchange. Ensure him or her of the confidentiality of any and all information traded. You will be coming from far enough away to provide comfort in exchanging “trade secrets.” Remember, they stand to gain a great deal in the exchange also.
Take your camera and photograph all items of interest (after getting permission). When you return home, you will have excellent information to share with your staff – more profitable information than most consultants would be able to provide.
If you have questions or would like more information about using this technique to improve your business’s profitability, please call me – no obligation to you, and no charge for the phone call. 773-792-1910
Ken Reid, ATP CPB, CPP
No comments:
Post a Comment